Above is the two main atmospheric layers. Created in afterburn, the clouds and fog were useful as a counterpoint to the hard edges of the 3d blocks and created depth. They were also the means to create a universal loop moment, by going into and out of clouds. The clouds were also embedded with lights to simulate lightning bursts and hopefully add a bit of mystery.
This year I was asked to produce the screenwashes and title sponsor screens for the Dallas-based animation industry seminar Industry Giants, presented by the animation guild A Bunch of Short Guys. I was honored to be asked to contribute to such an outstanding event. This is the eighth year for such a gathering and the list of speakers and events was better than ever. The theme this year was 'Building a Community' and the logo for the event, seen above, was decided upon before my involvment. My goal was to create something that fit the theme and followed the logo, as well as being something interesting for the people who would be viewing it on a big screen, between speaker appearances. It goes without saying it would need to be polished and professional enough to match the level of quality the rest of the seminar would showcase.
IndustryGiants2009ThemeLogo

Above is a frame of the final product that showed in the theatre at the event: the logo reveal. Intended to basically recreate the logo in a 3d environment, this animation was the product of several layers composited together. One of the challenges involved was the subect matter itself. Square blocks in 3d can quickly appear repetitive and boring and dont convey depth or distance well. The sequence also had to be loopable, and fit seamlessly with the other animations produced for the show.

CityFrame
CityFX
Here, on the left, is the initial render of the city layer by itself, as it looked straight from 3DSMax, along with the result of effects including glows and color correction. On the right is the material ID channel used to create those glows. By isolating just the areas of interest, glows and other effects can be applied selectively.
CityMatID
SkyAtmo
GroundAtmo
ParticleBlocks
ParticleHits
Above is the two main atmospheric layers. Created in afterburn, the clouds and fog were useful as a counterpoint to the hard edges of the 3d blocks and created depth. They were also the means to create a universal loop moment, by going into and out of clouds. The clouds were also embedded with lights to simulate lightning bursts and hopefully add a bit of mystery.

Falling Tetris blocks would be the final element to add further excitement, motion and interest to the scene. The blocks themselves are instanced geometry in several different particle layers(in pflow) to add variation to the block appearance. That way the same type of block wouldn't always appear in the same rotation or with the same glow component. The blocks were also automated so, when they hit the ground, they would spray off tiny glowing blocks that sparkle as they disappear and kick up a small dust cloud. The cloud of dust was created using afterburn and rendered in a seperate layer, seen here on the above right.

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Here is the result of all those layers,and a few more, together with various other effects and filters. This video shows not just the Industry Giants 2009 theme-reveal, but also a couple of the sponsor logo sequences. The sponsor logos were created with much of the same layers and effects as seen previously. Generalizing the shape of the logos in tetris blocks, just before their reveals, required a significantly more complex particle system. After the initial setup however, this system allowed a rapid turnaround of several sponsor logo sequences, each with a unique and dynamically created animation.

This year's Industry Giants was a great experience, I hope everyone who attended enjoyed it as much as I did. Looking forward to next year.